Years ago, $10 landed on my phone.
I'd already made plenty of money freelancing by then, probably around $60,000. That $10 felt different, because it came from something I'd made myself and put out into the world.
The big difference is that I learnt how to make something, put it in front of people, and build a system where the income wasn't directly tied to how many hours I worked.
That first $10 grew into a business that has now done over $1.6 million, run by one person. The Design Builders Club is me walking you through that process, one week at a time.
Building got easier. Selling is still hard.
With AI, a designer can put together a template pack, a small app or a course faster than ever. Getting someone to pay for it is where most people stop. When I asked the waitlist what's held them back so far, the same answers kept coming up.
"I don't know how to market or sell."
"I start things and never finish them."
"I don't know what to make."
"I don't want to put myself out there."
Every week of the club is built to get you past one of these, with other designers doing the same thing right next to you.
Where you are now, and where you'll be in eight weeks
Right now
- A notes app full of half ideas
- A side project that's mostly done and never shipped
- Every dollar tied to an hour of your time
- No idea whether anyone would actually pay
After eight weeks
- One idea you've tested with real people
- Something live, with a way to pay for it
- Your first sale
- Your launch shared with 20,000 designers
- A process you can run again for the next thing
Eight weeks, with something done every week
Everyone moves through the same week at the same time. You post your progress in Slack, and I notice when someone goes quiet.
- Week 1
Commit
Post your idea publicly in the Slack, with a deadline on it.
- Week 2
Validate
Get five real signals that someone wants it, before you build anything.
- Week 3
Build
Start the smallest version you could sell, using AI to move quickly.
- Week 4
Finish the build
Get that smallest version to a place where someone can buy it.
- Week 5
Price it
Work out what to charge and how to package it so it looks worth buying.
- Week 6
Sales page
Write and design the page that sells it.
- Week 7
Soft launch
Put it in front of a small group first and fix what you learn.
- Week 8
Launch week
You launch, and I share it with my list of around 20,000 designers.
What you get
- The eight-week program
- Fully async and paced for people with a job. Plan on 2 to 5 hours a week.
- A private Slack
- Share progress, get feedback from other builders and ask me questions directly.
- Your launch, shared with my list
- When you launch, I put it in front of around 20,000 designers.
- Marketing for Designers
- My full course, included. On its own it's $699.
- A say in how it runs
- This first round is a preorder, so early members help shape the program.
Is this for you?
It's a good fit if
- You're a designer with a job or freelance work, and you want extra income on top of it
- You've got a few half ideas, or none yet, and want a clear way to pick one
- You can give it a few hours a week for eight weeks
- You're willing to put something out there, even if that feels uncomfortable
It's probably not for you if
- You're planning to quit your job next month and need it to replace your income
- You'd rather watch lessons than make and ship something
- You want live classes, since this one is fully async
- You're making a physical product. Email me first and we'll talk it through
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Hey, I'm Nguyen
I'm a designer and educator in Melbourne with over 15 years of experience. I built Process Masterclass on my own, starting from that first $10.
Designers from Figma, Uber, Google, Reddit, Apple and Slack have been through my programs. This is the one I wish I'd had before that notification showed up.
Join the first round
Everyone starts together in October, and you'll get exact dates by email before it kicks off.
Marketing for Designers ($699 on its own) is included either way. Full price goes to $699 when the club opens again in October.
Questions
When does it start?
Sometime in October, and everyone starts together. You'll get exact dates by email before it kicks off.
How much time will it take?
Most people on the waitlist said 2 to 5 hours a week, so that's what it's built around. It's fully async, so you can fit it around work.
What if I don't have an idea yet?
That's most of the waitlist. The first couple of weeks are about finding something people will actually pay for, before you build anything.
I'm not very technical. Can I still build something?
Yes. You're building the smallest version you can sell, and AI does a lot of the heavy lifting now. Templates, guides and courses are all fair game too.
If AI lets anyone build anything, why would someone buy mine?
Most people won't build it for themselves, even when they could. They buy from someone who has already solved the problem and explained it well. That's what the validation, pricing and sales page weeks are for.
Is anything live?
It's fully async, with support in Slack. You can ask me questions there any time, and work when it suits you.
How does the payment plan work?
Two monthly payments of $299 USD, one when you join and one a month later.
What happens if not enough people join?
Then the round doesn't run, and everyone gets a full refund.
Something else?
Email me at nguyen@process-masterclass.com and I'll get back to you.
Ready to make your first sale?
Early bird is $499 until Friday 18 September, midnight Pacific time.
Join for $499